Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku by Yang Zhang

Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2021

Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Železná cena A' Design Award Winner in Obaly Category

10,808

Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku

Text knihy: Obal Mi Transformers Optimus Prime je papierový obal navrhnutý pre stavebnicovú hračku. Predná strana krabice zobrazuje zostavený produkt, takže tvar a pohyblivé časti sú kupujúcim jasne zrejmé. Minimalistický štýl a farebná schéma odrážajú charakter hračky. Zobrazovacia a obalová funkcia sú spojené do jednej štruktúry. Vrchný kryt sa otvára a odhaľuje vrstvené vrecká so stavebnicovými dielikmi. Spodná časť krabice sa otvára na obe strany a vytvára samostatné úložné boxy. Diely je možné triediť podľa typu a krabicu je možné znovu využiť na každodenné skladovanie.

The Recognition

About the Železná cena A' Design Award

Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Mi Transformers Optimus Prime Packaging Primárna funkcia: Obal na stavebnicovú hračku zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao