Anta Interiérový dizajn kancelárií od Oatson Interior Design

Dizajn Anta Interiérový dizajn kancelárií od dizajnéra Oatson Interior Design je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Interiér.

BronzováInteriér· 2021

Anta Interiérový dizajn kancelárií

od Oatson Interior Design

Klient: Oatson Interior Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Farby

Dizajn

O dizajne Anta Interiérový dizajn kancelárií

Anta je interiérový dizajn sídla značky športového oblečenia v Šanghaji v Číne. Každé podlažie od druhého po piate poschodie je venované jednej značke skupiny. Časť prízemia má osemmetrový vysoký strop a veľkú LED obrazovku, ktorá je viditeľná z vonkajšej strany budovy. Vstupný priestor je stvárnený hladkými sivými linkami, bielymi športovými postavami a červeným tvarom písma značky. Červená oddychová zóna a modrá podlaha nasledujú farby dvoch značiek. Medzi povrchové úpravy patria hliníkové dosky s náterom, dubová dyha, mramor a granit.

Ocenenie

O ocenení Bronzová cena A' Design Award

Anta Interiérový dizajn kancelárií je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Anta Interiérový dizajn kancelárií sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Anta Interiérový dizajn kancelárií skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Rozmery a balenie: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Štítky: interior design, workplace, brand, modern, international
Výrobná technológia: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Dizajnérska výzva: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Výskum: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inšpirácia: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Trvanie projektu: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Pracovný postup: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Členovia tímu: Chief designer: Yan Deng
Chief designer: Jia Rong