Birds and Coffee Obal by Kristina Pacesaite

Birds and Coffee Obal by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2021

Birds and Coffee Obal

by Kristina Pacesaite

Client: Kavos gurmanai

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Birds and Coffee Obal

Každý produkt si zaslúži správne obal. Vývojom tohto obalu dizajnér pomohol úspešnej spoločnosti na pražiareň kávy osloviť nových ľudí, ktorí si cenia kávu prémiovej kvality a záleží im na jej pôvode. Poskytnutím nového vzhľadu obalu sa dizajnér snažil zvýšiť hodnotu ručne vyrábanej kávy, ktorá pochádza takmer z každého kontinentu. Rozhodnutie použiť ilustrácie vtákov každej krajiny bolo založené na ich elegantnej povahe a tiež na pocite ručnej výroby, ktorý dávajú konečnému produktu. Rovnaký účel slúži aj sulfátový papier a sýto tmavohnedá farba ilustrácií.

The Recognition

About the Strieborná cena A' Design Award

Birds and Coffee Obal je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Birds and Coffee Obal sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Birds and Coffee Obal je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite