Transformers the Skin Test House Pop Up Store od Hsuan-Hui Lee

Dizajn Transformers the Skin Test House Pop Up Store od dizajnéra Hsuan-Hui Lee je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Interiér.

ŽeleznáInteriér· 2021

Transformers the Skin Test House Pop Up Store

od Hsuan-Hui Lee

Klient: Birkin Creative Integrated Marketing Service Limited

Víťaz ocenenia Železná cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Transformers the Skin Test House Pop Up Store

Transformers the Skin Test House je pop up predajňa navrhnutá pre kozmetickú značku. Predajňa je postavená z kontajnerov s oceľovou konštrukciou, zatiaľ čo podlaha, strop a steny sú vyrobené z dreva a ekologických materiálov. Svetelné LED boxy a vitríny prezentujú produkty vo vnútri. Jednotky je možné zostaviť za dvanásť hodín a kombinovať v rôznych počtoch, pričom pri daždivom počasí je možné pridať prístrešok. Všetky materiály sú opakovane použiteľné a predajňa bola zostavená a rozobraná približne šesťdesiatkrát pri výstavných podujatiach na verejných priestranstvách.

Ocenenie

O ocenení Železná cena A' Design Award

Transformers the Skin Test House Pop Up Store je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Transformers the Skin Test House Pop Up Store sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Transformers the Skin Test House Pop Up Store zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Rozmery a balenie: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Štítky: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Výrobná technológia: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Dizajnérska výzva: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Výskum: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inšpirácia: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Trvanie projektu: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Pracovný postup: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Členovia tímu: Birkin Creative Integrated Marketing
Zdroje obrázkov: Birkin Creative Integrated Marketing