Xi Lin Men Alkoholický nápojový obal od Xu Yao and Li Wei

Dizajn Xi Lin Men Alkoholický nápojový obal od dizajnéra Xu Yao and Li Wei je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Xi Lin Men Alkoholický nápojový obal

od Xu Yao and Li Wei

Klient: Xi Lin Men

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Xi Lin Men Alkoholický nápojový obal

Xi Lin Men je obalový design pre čínsky liehový destilát a názov znamená blížiace sa štastie. Fľaša je transparentná, takže čirá tekutina je plne viditelná. Pri pohlade z uhla približne 45 stupňov sa na dne objaví reliéf dvoch rýb umiestnených hlavou k chvostu, čo pripomína symbol Jin a Jang. Technika brúsenia dodáva rybiemu reliéfu hlbku a červené body na čelách rýb sú nanesené technikou tepelného prenosového tlače. Uzáver pripomína bambus, symbol stáleho rastu. Úzky vrch a široká základňa ulahčujú nalievanie.

Ocenenie

O ocenení Bronzová cena A' Design Award

Xi Lin Men Alkoholický nápojový obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Xi Lin Men Alkoholický nápojový obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Xi Lin Men Alkoholický nápojový obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Rozmery a balenie: Width 150mm x Depth 150mm x Height 290mm.
Štítky: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Výrobná technológia: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Dizajnérska výzva: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Výskum: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inšpirácia: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Trvanie projektu: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Pracovný postup: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Členovia tímu: Designer: Xu Yao
Art Director: Li Wei