The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy by Birger Linke is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2021
The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy
by Birger Linke
Client: Birger Linke Design
Strieborná cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy
Švajčiarska biotechnologická spoločnosť Livinguard vyvinula textíliu pre opakovane použiteľné rúška, ktorá pri kontakte inaktivuje a ničí baktérie, plesne a vírusy (vrátane Covid-19). Táto myšlienka ožíva v obale: rúško je dodávané v sterilnom balení. Priložený plastový prúžok pri posúvaní nahor a nadol animuje grafické zobrazenie vírusu, ktorý je pritom pohltený, čím do zúfalých dní vnáša naliehavo potrebný humor. Aby sa predišlo zámene rúšok medzi členmi rodiny, a tým aj krížovej kontaminácii, sú v samostatnom obale dodávané rôznofarebné nastavovacie klipy na personalizáciu každého rúška.
The Recognition
About the Strieborná cena A' Design Award
The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. The Mask That Ate The Virus Primárna funkcia: Rúško ničiace vírusy je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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