RV wine Obal na víno by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2021

RV wine Obal na víno

by Hu Jijun

Client: SIVA X Dreamatic Design

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Obal na víno

RV je dizajn obalu pre francúzske víno ponúkané ako prémiová limitovaná edícia rezervy. Séria je obmedzená na 6 000 fliaš červeného vína, pričom každá obsahuje 750 ml s obsahom alkoholu 13,5 percenta objemu. Vizuálny jazyk odkazuje na súčasný a sofistikovaný módny štýl Paríža vo Francúzsku a vyjadruje vytríbený a jednoduchý spôsob života. Etiketa je vyrobená technológiou spotového UV laku, horúcej razby a sieťotlače na recyklovateľnom PVC. Cieľom je urobiť značku ľahko rozpoznateľnou a zapamätateľnou len prostredníctvom obalu.

The Recognition

About the Bronzová cena A' Design Award

RV wine Obal na víno je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od RV wine Obal na víno sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. RV wine Obal na víno skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun