Hang Seng Bank Interiér pobočky banky by Marco Choi and Yan Yik Lun

Hang Seng Bank Interiér pobočky banky by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Interiér Competition Category.

BronzováInteriér· 2021

Hang Seng Bank Interiér pobočky banky

by Marco Choi and Yan Yik Lun

Client: IMO design

Bronzová cena A' Design Award Winner in Interiér Category

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Verified Award Winner

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Colors

The Design

About Hang Seng Bank Interiér pobočky banky

Hang Seng Bank je interiér pobočky banky novej generácie, ktorá sa nachádza v Hongkongu. Pobočka zaberá plochu 152 štvorcových metrov a ponúka otvorené a príjemné usporiadanie priestoru s komfortným osvetlením a teplými drevenými prvkami. Digitálne servisné prvky sú integrované do interiéru, vrátane elektronického vydávania poradových čísel, digitálneho servisného pultu a samoobslužnej priehradky. Zákazníci si môžu prostredníctvom mobilnej bankovej aplikácie ešte pred príchodom vyzdvihnúť elektronický lístok na obsluhu pri priehradke. Cieľom dizajnu je skrátiť čakaciu dobu na pobočke a urobiť bankové služby efektívnejšími a interaktívnejšími.

The Recognition

About the Bronzová cena A' Design Award

Hang Seng Bank Interiér pobočky banky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hang Seng Bank Interiér pobočky banky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hang Seng Bank Interiér pobočky banky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab