LiNing 8th Gen Vlajková predajňa od Yingtao Xu

Dizajn LiNing 8th Gen Vlajková predajňa od dizajnéra Yingtao Xu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Interiér.

StriebornáInteriér· 2021

LiNing 8th Gen Vlajková predajňa

od Yingtao Xu

Klient: Li Ning (China) Sports Goods Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Interiér

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Farby

Dizajn

O dizajne LiNing 8th Gen Vlajková predajňa

LiNing 8. generácie je vlajková predajňa športovej značky s rozlohou 2049 štvorcových metrov. Dizajn čerpá inšpiráciu z bežeckých dráh a basketbalových ihrísk. Vstupný priestor prezentuje bežecké produkty pod svetelnými pásmi meniacimi farby, ktoré žiaria v rytme. LED obrazovka v centre pripomína obrazovky nad basketbalovými ihriskami a rámuje basketbalovú expozíciu. Vnútorné povrchy využívajú jednoduchý cement, zatiaľ čo regály sú vyrobené z kovu a nehrdzavejúcej ocele s povrchovou úpravou v štruktúre uhlíkových vlákien. Regály možno rozobrať a recyklovať, čím sa znižuje odpad. Tovar je zoskupený do prehľadných tematických zón.

Ocenenie

O ocenení Strieborná cena A' Design Award

LiNing 8th Gen Vlajková predajňa je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od LiNing 8th Gen Vlajková predajňa sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. LiNing 8th Gen Vlajková predajňa je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Rozmery a balenie: The store's area is 2049 sqm.
Štítky: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Výrobná technológia: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Dizajnérska výzva: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Výskum: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inšpirácia: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Trvanie projektu: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Pracovný postup: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Členovia tímu: Designer: Xu Yingtao
Designer: Yu Danfeng
Zdroje obrázkov: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.