Hmp Vizuálna identita by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2021

Hmp Vizuálna identita

by Fanny De Bray

Client: Made for you

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #109853

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Colors

The Design

About Hmp Vizuálna identita

HMP je vizuálna identita vytvorená pre strojárenskú skupinu. Logo zdôrazňuje silu spoločnosti a zjednodušuje jej komunikáciu. Písmená sú vytvorené rovnakým spôsobom, akým ich skupina razí na svoje súčiastky. Náčrty a technické schémy v pozadí evokujú globálnu podporu, ktorú HMP poskytuje. Každá oblasť odbornosti je označená piktogramom a špecifickou farbou, vybranou spoločne s klientom s cieľom priblížiť jednotlivé služby. Identita je prispôsobená pre digitálne aj tlačené médiá, vrátane vizitiek, hlavičkového papiera a dosiek na dokumenty.

The Recognition

About the Železná cena A' Design Award

Hmp Vizuálna identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Hmp Vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Hmp Vizuálna identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez