La Pause Parisienne Vizuálna identita by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Grafika Competition Category.
ŽeleznáGrafika· 2021
La Pause Parisienne Vizuálna identita
Client: Made for you
Železná cena A' Design Award Winner in Grafika Category
Verified Award Winner
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About La Pause Parisienne Vizuálna identita
La Pause Parisienne je vizuálna identita vytvorená pre plávajúci priestor na podujatia v Paríži. Písmená názvu sú stvárnené ako listy stromov a serifové písmo so zaoblenými tvarmi listov dodáva elegantný a jemný charakter. Písmeno U pôsobí ako symbol pauzy a zároveň ako prázdny priestor v slove, orámovaný vencom z listov. Logo obklopuje zeleň a rastlinné motívy, ktoré posilňujú prítomnosť prírody. Identita ladí s kvetinovou výzdobou zrekonštruovaného 460-metrového priestoru, ktorý cez deň hostí stretnutia a v noci podujatia.
The Recognition
About the Železná cena A' Design Award
La Pause Parisienne Vizuálna identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od La Pause Parisienne Vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si La Pause Parisienne Vizuálna identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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