Snow Time L Víno by Evan Chen and Ziming Guo

Snow Time L Víno by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2021

Snow Time L Víno

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Víno

Gu Yue Long Shan je najväčšia skupina tradičných žltých vín v Číne, založená v roku 1664. Nový produkt, ktorý vytvorili pre Gu Yue Long Shan, vyjadruje myšlienku vychutnávania si pomalého času. Grafický dizajn vychádza z pojmov voda, sneh, lepkavá ryža a čas, ktoré sú v žltom víne podstatné, a zobrazuje miestne hory a vodu tak, aby vytvoril ucelený obraz. Pre užívateľky bol vyvinutý tenký obal s použitím fólie na lisovanie buničiny a v kombinácii s procesom vrúbkovania, aby sa vytvoril pocit snehového zábalu.

The Recognition

About the Strieborná cena A' Design Award

Snow Time L Víno je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Snow Time L Víno sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Snow Time L Víno je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang