Rosa Roxburghii Obal na čaj od Guangzhou Cheung Ying Design Co., Ltd.

Dizajn Rosa Roxburghii Obal na čaj od dizajnéra Guangzhou Cheung Ying Design Co., Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2021

Rosa Roxburghii Obal na čaj

od Guangzhou Cheung Ying Design Co., Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

28,750

Overený víťaz ocenenia

Overiť stav ocenenia pre #111732

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Rosa Roxburghii Obal na čaj

Rosa Roxburghii je obalový dizajn pre čajový nápoj v plechovke. Nádobou je hliníková plechovka s dĺžkou 65 mm, šírkou 65 mm a výškou 95 mm, s objemom 245 ml. Grafika využíva ilustráciu v čínskom štýle zobrazujúcu čajovú záhradu rosa roxburghii, ktorá odráža starostlivosť venovanú produktu od pestovania až po výber surovín. Usporiadanie formujú tradičné čínske prvky a priaznivá červená ako hlavná farba. Obal bol vytvorený s cieľom dať produktu jasnú identitu a vyjadriť zdravie, prirodzenosť, vitalitu a dedičstvo.

Ocenenie

O ocenení Zlatá cena A' Design Award

Rosa Roxburghii Obal na čaj je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Rosa Roxburghii Obal na čaj sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Rosa Roxburghii Obal na čaj vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Rozmery a balenie: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Štítky: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Výrobná technológia: The design material is made of aluminum can.
Dizajnérska výzva: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Výskum: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inšpirácia: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Trvanie projektu: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Pracovný postup: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Členovia tímu: Creative Director: Zhiji Dong
Designer: Lu Gu