Zlatá Obaly · 2021
Kum-Kum Balenie Vody
- Zlatá cena A' Design Award 2021 in Obaly
- CLIENT: Backbone Branding
- Estimated Number of Design Views: 46,125
- Verification code 8BDCD6902D · Verify this award
Colors
About Kum-Kum Balenie Vody
Fľaša má na svojich štyroch stranách symetrické kvapôčky, dve smerujúce nahor a dve nadol, ktoré tvarujú formu vody v jej dynamickom podložení. Čo sa týka etikety a loga, Backbone Branding vytvoril kombináciu etikety a naplnenej fľaše, ktorá ukazuje priehľadnosť a plasticitu vody v jej dynamike. Modrý odtieň zadnej etikety harmonicky splýva s fľašou a vďaka lomu svetla cez tekutinu zviditeľňuje fľašu a biele logo značky na priehľadnej etikete sa stáva zrejmým vďaka modrej farbe. Zadná etiketa.
About the Zlatá cena A' Design Award
Kum-Kum Balenie Vody je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Kum-Kum Balenie Vody sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Kum-Kum Balenie Vody vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Press Kit
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
