Shangri La Primárna funkcia: Balenie na víno by Pufine Advertising Ltd. Co.

Shangri La Primárna funkcia: Balenie na víno by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2021

Shangri La Primárna funkcia: Balenie na víno

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Primárna funkcia: Balenie na víno

Shangri La je obalový dizajn pre sériu troch červených vín. Etikety využívajú tradičné textúry orientálnej tušovej maľby, aby naznačili tok vína a kmeň starej vínnej révy. Umiestnené vedľa seba tvoria tri obaly jeden vinúci sa kmeň. Každý obal nesie zviera z oblasti pestovania: motýľa pre vzduch, rybu pre vodu a piškora pre pôdu. Etikety sú vyrobené z papiera z kapoku s drsným povrchom a razba vytvára textúru starej kôry. Dizajn upriamuje pozornosť na tradičné umenie a na prírodné prostredie.

The Recognition

About the Strieborná cena A' Design Award

Shangri La Primárna funkcia: Balenie na víno je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Shangri La Primárna funkcia: Balenie na víno sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shangri La Primárna funkcia: Balenie na víno je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,