Times Pavilion Primárna funkcia: Výstavný pavilón by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primárna funkcia: Výstavný pavilón by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Interiér Competition Category.

StriebornáInteriér· 2021

Times Pavilion Primárna funkcia: Výstavný pavilón

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Strieborná cena A' Design Award Winner in Interiér Category

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The Design

About Times Pavilion Primárna funkcia: Výstavný pavilón

Pavilón Times je výstavný priestor vytvorený pre čínsku realitnú spoločnosť. Pavilón sa odkláňa od statického interiérového usporiadania. Pohyblivá stena, tvorená veľkými LED displejmi, sa dá skladať a premiestňovať pozdĺž koľajnice. Prepojenie koľajnice, mechaniky a programu posúva stenu dopredu a dozadu, čím mení priestor. Obrazovky prezentujú históriu vývoja spoločnosti a možno ich aktualizovať v reálnom čase, čo znižuje plytvanie materiálom pri tlačených prezentáciách. Usporiadanie sleduje pohyb človeka a vytvára tak súvislú panoramatickú trasu.

The Recognition

About the Strieborná cena A' Design Award

Times Pavilion Primárna funkcia: Výstavný pavilón je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Times Pavilion Primárna funkcia: Výstavný pavilón sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Times Pavilion Primárna funkcia: Výstavný pavilón je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu