Tongchuang Design Obal by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2021

Tongchuang Design Obal

by Yongjun Chen

Client: Shenzhen Technology University

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #116321

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongchuang Design Obal

Tongchuang Design je obal navrhnutý pre čistiaci a bieliaci produkt. Obal je potlačený špeciálnym atramentom. Všetok text a grafika počas doby trvanlivosti postupne oxidujú a blednú. Pomalá zmena zo sýtej farby na slabú znižuje vplyv atramentu na životné prostredie a podporuje zdravie. Blednúci obraz zároveň odkazuje na dekontaminačný účinok produktu. Grafika využíva niekoľko prvkov odvodených zo starovekých čínskych znakov, zobrazených v súčasnej forme. Obal má rozmery 200 mm na šírku, 82 mm na hĺbku a 249 mm na výšku.

The Recognition

About the Bronzová cena A' Design Award

Tongchuang Design Obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Tongchuang Design Obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Tongchuang Design Obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
Dimensions & Packaging: Width 200mm*Depth 82mm*Height 249mm
Tags: Experience the novelty, the characteristic ink printing, reduce pollution, green environment
Production Technology: Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
Design Challenge: Minimalist design, simple and mature process, easy to use for production.
Research: Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
Inspiration: The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
Project Duration: 2020
Operation Flow: Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
Team Members: Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu