Prakrishi Obal na sušené ovocie by Vishal Vora

Prakrishi Obal na sušené ovocie by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2021

Prakrishi Obal na sušené ovocie

by Vishal Vora

Client: Prakrishi

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Prakrishi Obal na sušené ovocie

Prakrishi je rad obalov na sušené ovocie vytvorený pre indický trh. Dizajn predstavuje vizuálny príbeh kráľovstva zdravia, v ktorom je každé sušené ovocie zobrazené ako kráľ svojho vlastného kráľovstva. Obal je monochromatický a farebne je vytlačené iba sušené ovocie, takže sa potravina stáva ústredným bodom každého balenia. Rad využíva vrecká so zipsovým uzáverom so štvorfarebnou tlačou. Každé balenie má rozmery 140 mm na šírku a 210 mm na výšku. Cieľom je, aby bol produkt jasný a rozpoznateľný na preplnenom regáli.

The Recognition

About the Zlatá cena A' Design Award

Prakrishi Obal na sušené ovocie je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Prakrishi Obal na sušené ovocie sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Prakrishi Obal na sušené ovocie vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team