Tokinone Potravinový obal od Toshiki Okada

Dizajn Tokinone Potravinový obal od dizajnéra Toshiki Okada je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Tokinone Potravinový obal

od Toshiki Okada

Klient: Zikkichi Co.,Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Tokinone Potravinový obal

Tokinone je dizajn obalu pre Dorayaki, tradičné japonské pečivo vyrobené spojením fazuľovej pasty medzi dve placky. Verzia Tokinone pridáva maslový krém a príchute ako ovocie a zelený čaj. Vzor používa sedem farieb, po jednej pre každú príchuť, s náhodnými tvarmi, ktoré navodzujú jemnú textúru. Farby a tvary spájajú staré a nové, japonské a západné referencie. Krabička je vyrobená z matného vysokokvalitného papiera, ktorý zodpovedá textúre pečiva. Každý koláčik má vo vnútri krabičky dostatok priestoru. Všetky časti sú z recyklovateľného papiera a po použití sa dajú zložiť naplocho.

Ocenenie

O ocenení Bronzová cena A' Design Award

Tokinone Potravinový obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Tokinone Potravinový obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Tokinone Potravinový obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Rozmery a balenie: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Štítky: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Výrobná technológia: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Dizajnérska výzva: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Výskum: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inšpirácia: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Trvanie projektu: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Pracovný postup: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Členovia tímu: Brand Manager:Masahito Nunome
Zdroje obrázkov: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019