Moose Piss Propagačná animácia by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Film Competition Category.
ZlatáFilm· 2021
Moose Piss Propagačná animácia
by Bruno Cintra
Client: Hermoso Compadre
Zlatá cena A' Design Award Winner in Film Category
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The Design
About Moose Piss Propagačná animácia
Moose Piss je propagačná animácia vytvorená ako hlavná súčasť kampane na uvedenie piva na trh. Animácia trvá 40 sekúnd, beží rýchlosťou 12 snímok za sekundu a je vyrobená v rozlíšení 4K. Ručná kresba bola skombinovaná s ilustráciou a digitálnou maľbou, pričom na kompozíciu a úpravu zvuku bol použitý grafický softvér. Bol zvolený neúctivý a humorný štýl, ktorý zodpovedá charakteru pivnej značky. Prírodné prvky boli preštylizované tak, aby vytvorili surreálny svet. Animácia je určená pre online video a platformy sociálnych médií.
The Recognition
About the Zlatá cena A' Design Award
Moose Piss Propagačná animácia je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Moose Piss Propagačná animácia sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Moose Piss Propagačná animácia vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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