Constellation Balenie zapaľovača od Sunhwa Lee and Wenyuan Chen

Dizajn Constellation Balenie zapaľovača od dizajnéra Sunhwa Lee and Wenyuan Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2021

Constellation Balenie zapaľovača

od Sunhwa Lee and Wenyuan Chen

Klient: Zippo (China) Outdoor Products Co., Ltd.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Constellation Balenie zapaľovača

Constellation je limitovaná edícia obalového dizajnu pre zberateľské zapaľovače. Balenie sa rozsvecuje prostredníctvom malých bodiek na svojom povrchu a svetlá sa dajú zapínať jedno po druhom tak, aby vytvorili rôzne znamenia zverokruhu. Na konci efektu svetlá pomaly slabnú a znovu sa rozžiaria. Svetelný efekt je nabíjateľný pomocou USB kábla a pri plnom nabití vydrží dvanásť hodín. Zapaľovače držia na vnútornom balení pomocou magnetov, takže krabicu možno použiť aj ako vystavovací stojan. Skrytá trojuholníková lišta na zadnej strane sa dá vyklopiť, aby balenie stálo vzpriamene. Hlavným použitým materiálom je papier.

Ocenenie

O ocenení Zlatá cena A' Design Award

Constellation Balenie zapaľovača je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Constellation Balenie zapaľovača sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Constellation Balenie zapaľovača vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Rozmery a balenie: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Štítky: Zippo, lighter, packaging, packaging design, innovative, inspiring
Výrobná technológia: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Dizajnérska výzva: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Výskum: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inšpirácia: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Trvanie projektu: The project started in April 2020 and launched in February 2021 in China.
Pracovný postup: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patenty: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Členovia tímu: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen