Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj od Genki Forest

Dizajn Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj od dizajnéra Genki Forest je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2021

Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj

od Genki Forest

Klient: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj

Alienergy je obal na energetický nápoj bez cukru. Dizajn využíva štíhlu hliníkovú plechovku s rozmermi 58 mm na šírku, 58 mm na hĺbku a 142 mm na výšku, s objemom 330 ml. Hliník bol zvolený preto, že sa dá efektívne recyklovať a znovu využiť. Postava mimozemšťana, nakreslená ako rozšírenie loga značky, tvorí hlavný grafický prvok a opakuje sa naprieč celým produktovým radom. Čistá farebná paleta, priame línie, geometrické tvary a kovové akcenty dodávajú plechovke silnú prezentáciu na regáli. Hierarchia informácií zdôrazňuje receptúru bez cukru.

Ocenenie

O ocenení Strieborná cena A' Design Award

Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Alienergy Energy Drink Primárna funkcia: Obal na energetický nápoj je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Rozmery a balenie: Width 58mm x Depth 58mm x Height 142mm
Štítky: Branding, Packaging, Can, 3D, Energy drink
Výrobná technológia: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Dizajnérska výzva: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Výskum: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inšpirácia: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Trvanie projektu: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Pracovný postup: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patenty: Label Patent:202030509836.0 , 2020, China.
Členovia tímu: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Zdroje obrázkov: Creator: Gang Wang