Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa

Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Platinová cena A' Design Award in Dizajn obalov Competition Category.

PlatinováObaly· 2021

Yamamotoyama Rebranded Tea Package

by Eisuke Tachikawa

Client: Nosigner

Platinová cena A' Design Award Winner in Obaly Category

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Verified Award Winner
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Colors

The Design

About Yamamotoyama Rebranded Tea Package

Yamamotoyama je jedným z najstarších a najetablovanejších obchodníkov s čajom v Japonsku. Ako prvá dnes predávala zelený čaj. S konceptom Return to origin of Edo NOSIGNER prepracoval obaly tak, aby udržali tradičnú čajovú kultúru živú a odovzdali ju do budúcnosti. Aby boli moderné a zároveň si zachovali kúzlo značky s dlhou históriou, NOSIGNER odkázal na tradičné farby a štruktúru zvitkov s pôvodnými malými erbmi Yamamotoyama a kaligrafickým štýlom Edo.

The Recognition

About the Platinová cena A' Design Award

Yamamotoyama Rebranded Tea Package je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Yamamotoyama Rebranded Tea Package vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Yamamotoyama Rebranded Tea Package je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

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