East Travel Primárna funkcia: Obal na alkoholický nápoj by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2021
East Travel Primárna funkcia: Obal na alkoholický nápoj
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
Strieborná cena A' Design Award Winner in Obaly Category
- 19,567
- Verified Award Winner
- Verify Award Status for #119511
The Design
About East Travel Primárna funkcia: Obal na alkoholický nápoj
East Travel je obalový dizajn pre baijiu, tradičnú čínsku destilovanú pálenku. Fľaša má jednoduchý valcovitý sklenený tvar, ktorý je vhodný pre hromadnú výrobu. Uzáver je tvarovaný podľa vodných vlniek, čo odkazuje na vysokokvalitnú vodu použitú pri výrobe. Etiketa je vyrobená zo špeciálneho papiera a ilustrácia spolu s názvom produktu sú vyhotovené v bronzovej razbe. Vonkajší obal je vyrobený z lisovanej bagasy, vlákna, ktoré zostáva po fermentácii cukrovej trstiny, čo je materiál rozkladajúci sa prirodzenou cestou. Dizajn čerpá z čínskej ľudovej kultúry a tradičných výrobných metód.
The Recognition
About the Strieborná cena A' Design Award
East Travel Primárna funkcia: Obal na alkoholický nápoj je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od East Travel Primárna funkcia: Obal na alkoholický nápoj sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. East Travel Primárna funkcia: Obal na alkoholický nápoj je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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