RingCentral Message Video Phone Pohybový dizajn by Not Real is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Film Competition Category.
StriebornáFilm· 2021
RingCentral Message Video Phone Pohybový dizajn
by Not Real
Client: RingCentral
Strieborná cena A' Design Award Winner in Film Category
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- Verified Award Winner
- Verify Award Status for #119618
The Design
About RingCentral Message Video Phone Pohybový dizajn
RingCentral je najlepšia platforma pre podnikovú komunikáciu, ktorá spája všetko potrebné na efektívne vykonávanie práce. NotReal vytvorilo prezentačné video, ktoré ukazuje všetko, čo táto výkonná aplikácia dokáže, aby diváci získali predstavu o tom, aké rozsiahle a komplexné toto riešenie skutočne je. Prebieha tu koexistencia troch svetov: Reálny – používateľský pohľad zobrazený prostredníctvom realistických pracovných situácií. Digitálny – tvorený dekonštruovanými rozhraniami, ktoré zvýrazňujú konkrétne funkcie aplikácie. A Abstraktný – na opis všeobecnej funkcionality. Počas celého videa tím vytvára produkt pomocou aplikácie.
The Recognition
About the Strieborná cena A' Design Award
RingCentral Message Video Phone Pohybový dizajn je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od RingCentral Message Video Phone Pohybový dizajn sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. RingCentral Message Video Phone Pohybový dizajn je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Dimensions & Packaging
- 1920 pixels x 1080 pixels at 24 frames per second
- Tags
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- Production Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Design Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Project Duration
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Operation Flow
- It's a video with no interaction or special operative instructions. Just hit Play!
- Team Members
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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