Have A Good Tea Balenie čaju by Toshiki Okada

Have A Good Tea Balenie čaju by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2021

Have A Good Tea Balenie čaju

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Balenie čaju

Have A Good Tea je dizajn obalu pre japonský ochutený čaj vyrábaný v historickom meste Kawagoe. Krabička obsahuje čaj s príchuťou čerešňových kvetov a nočných čerešňových kvetov, vyrobený pre obdobie pozorovania kvitnúcich čerešní. Ručne kreslené akvarelové ilustrácie zobrazujú miestnu krajinu a oblasť loga je reliéfne zvýraznená, aby sa oddelila od pozadia s umeleckým dielom. Krabička sa ľahko drží, je vyrobená z recyklovateľného, matného vysokokvalitného papiera a dá sa rozobrať na recykláciu. Dizajn má za cieľ priblížiť čajovú kultúru mladším ľuďom.

The Recognition

About the Bronzová cena A' Design Award

Have A Good Tea Balenie čaju je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Have A Good Tea Balenie čaju sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Have A Good Tea Balenie čaju skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada