Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky od Choulsoon Park

Dizajn Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky od dizajnéra Choulsoon Park je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky

od Choulsoon Park

Klient: Soongraphic

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

11,317

Overený víťaz ocenenia

Overiť stav ocenenia pre #120168

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky

Redizajn obalu Daejeon Bruce Rice Cake je dizajn obalu pre výrobok z ryžových koláčikov, ktorý predáva cukrárska spoločnosť v oblasti Daejeonu. Na obale sú vytlačené grafiky deviatich hlavných pamätihodností Daejeonu, takže kupujúci spolu s výrobkom získavajú aj informácie o miestnom cestovnom ruchu. Rad je rozdelený do troch sérií podľa príchute a každá séria využíva prirodzenú farbu svojej hlavnej suroviny na vyjadrenie chuti. Názvy výrobkov sú uvedené v kórejčine a angličtine. Použitý je hrubý papier, vďaka čomu obal môže stáť alebo ležať naplocho a nie je náchylný na poškodenie.

Ocenenie

O ocenení Bronzová cena A' Design Award

Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Daejeon Bruce Rice Cake Redesign Obal na ryžové koláčiky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Rozmery a balenie: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Štítky: Illustration, Graphic, Design, Package
Výrobná technológia: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Dizajnérska výzva: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Výskum: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inšpirácia: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Trvanie projektu: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Pracovný postup: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Členovia tímu: Individual