Solemici Packaging Obal na mäsové výrobky by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2021
Solemici Packaging Obal na mäsové výrobky
Client: Dmitry Kultygin
Strieborná cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Obal na mäsové výrobky
Solemici je dizajn obalu pre talianske mäsové lahôdky, ako sú saláma a prosciutto. Dizajn porovnáva chuť produktu s majstrovskými dielami renesančného umenia. Hlavný obal tvorí plastová vanička potlačená textúrou mramoru. Papierová záhlavná časť je vyrobená ofsetovou tlačou a razbou zlatou fóliou, čo podporuje prémiový charakter produktu. Vanička má výšku 225 mm a šírku 123 mm. Jasné farby a kontrastné detaily pomáhajú produktu vyniknúť na regáli v obchode. Dizajn zároveň odráža rešpekt k tradičným výrobným metódam.
The Recognition
About the Strieborná cena A' Design Award
Solemici Packaging Obal na mäsové výrobky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Solemici Packaging Obal na mäsové výrobky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Solemici Packaging Obal na mäsové výrobky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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