Tinkoff Investment Reklamné video by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Film Competition Category.
BronzováFilm· 2022
Tinkoff Investment Reklamné video
by Egor Maraev
Client: Blaster Studio
Bronzová cena A' Design Award Winner in Film Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Reklamné video
Tinkoff Investment je tridsaťsekundové reklamné video pre bankovú investičnú službu. Video predstavuje Georga Washingtona ako hlavnú postavu. Sedí na gauči a jedáva pizzu, unavený a lenivý, a symbolizuje peniaze. Nezvyčajný obraz nesie hlavnú myšlienku, že peniaze by sa mali udržiavať v dobrej forme a nechať pracovať. Animácia kombinuje klasickú kresenú animáciu a strihovú animáciu, spojené digitálnym kompozitingom. Video bolo hojne premietané ako preroll reklama pred online videami a dosiahlo vysokú konverznú mieru.
The Recognition
About the Bronzová cena A' Design Award
Tinkoff Investment Reklamné video je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Tinkoff Investment Reklamné video sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Tinkoff Investment Reklamné video skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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