Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky od Bold Brands

Dizajn Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky od dizajnéra Bold Brands je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2021

Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky

od Bold Brands

Klient: Bold Brands

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky

Baltija je séria obalov pre kolekciu čokolád predávaných v pobaltskom regióne. Názov pochádza z litovského výrazu pre Baltské more, ktoré inšpirovalo dizajn. Maják a morská scenéria sú ilustrované v klasickom viktoriánskom štýle so zvlnenými tvarmi, ktoré naznačujú pohyb vody. Nepoužívajú sa žiadne národné symboly, takže obal reprezentuje celý región, a nie jednu krajinu. Sýty zelenkastomodrý tón dodáva rafinovaný vzhľad. Škatuľky a obálky sú vyrobené z papiera, potlačené ofsetovou tlačou a dokončené matným lakom a detailmi z medenej fólie.

Ocenenie

O ocenení Strieborná cena A' Design Award

Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Baltija Chocolate Collection Primárna funkcia: Obal na cukrovinky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Rozmery a balenie: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Štítky: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Výrobná technológia: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Dizajnérska výzva: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Výskum: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inšpirácia: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Trvanie projektu: This project started in January 2020 February and finished 2020 May
Pracovný postup: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Členovia tímu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Zdroje obrázkov: Photography: Motiejus Gaigalas, Zydrunas Slajus