Mountain Tea Základná funkcia: Balenie čaju by Xianfeng Wu

Mountain Tea Základná funkcia: Balenie čaju by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2021

Mountain Tea Základná funkcia: Balenie čaju

by Xianfeng Wu

Strieborná cena A' Design Award Winner in Obaly Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Základná funkcia: Balenie čaju

Mountain Tea je obalový dizajn pre lisované čajové koláčiky. Každý čajový koláčik je zabalený ako cukrík, čo uľahčuje používanie čaju a dodáva mu moderný vzhľad. Na obal sa používa ekologický ručne vyrábaný papier, ktorý novým spôsobom nadväzuje na staršiu formu balenia. Dizajn obsahuje štyri samostatné balenia, ktoré je možné na polici spojiť do jedného kompletného obrazu. Ilustrácia zobrazuje čajové lístky, čajovníky a vzácne zvieratá z oblasti Xishuangbanna v provincii Yunnan v Číne, kde sa čaj pestuje. Balenie má rozmery 280 × 205 × 70 milimetrov.

The Recognition

About the Strieborná cena A' Design Award

Mountain Tea Základná funkcia: Balenie čaju je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mountain Tea Základná funkcia: Balenie čaju sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mountain Tea Základná funkcia: Balenie čaju je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng