Zlatá Obaly · 2021
Wink Lashes Dizajn obalov
- Zlatá cena A' Design Award 2021 in Obaly
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,925
- Verification code E08E3499E1 · Verify this award
Colors
About Wink Lashes Dizajn obalov
Wink Lashes je séria obalového dizajnu pre profesionálne produkty na predlžovanie umelých mihalníc. Sortiment zahŕňa gélové a krémové odstraňovače, primer, urýchľovač lepidla, lepidlá, magnetickú krabičku a krabičky na mihalnice. Hlavným grafickým symbolom je štylizované oko, ktoré priamo vyjadruje účel produktov. Každý produkt nesie aj vlastný symbol, takže jednotlivé položky sa dajú ľahko rozlíšiť. Farebnú paletu tvorí tmavý grafit, tmavá koralová a biela. Obaly sú vyrobené z kartónu a plastu s fóliovou razbou.
About the Zlatá cena A' Design Award
Wink Lashes Dizajn obalov je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Wink Lashes Dizajn obalov sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Wink Lashes Dizajn obalov vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Press Kit
- Unique Properties
- Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
- Dimensions & Packaging
- Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm - Tags
- packaging, lashes, professional, cosmetics, magic
- Production Technology
- Сardboard, plastic, foil stamping
- Design Challenge
- As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
- Research
- Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value. - Inspiration
- The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
- Project Duration
- German, Nuremberg the project began in March 2020 and ended in February 2021
- Operation Flow
- The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
