Evershine Primárna funkcia: Obal na produkt od Wanling Yan

Dizajn Evershine Primárna funkcia: Obal na produkt od dizajnéra Wanling Yan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Evershine Primárna funkcia: Obal na produkt

od Wanling Yan

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Evershine Primárna funkcia: Obal na produkt

Text knihy: Evershine je obal navrhnutý pre zvýrazňovač vône do práčky. Fľaša má tvar odevu, čo odkazuje na starostlivosť venovanú rodinnému oblečeniu. Biely povrch a jednoduchý tvar objasňujú účel produktu na prvý pohľad a vyhovujú vkusu mladých domácností. Obal je vyrobený z polyetylénu s vysokou hustotou, je vzduchotesný a nepriehľadný, čo obmedzuje odparovanie vône a predlžuje trvanlivosť. Uzáver zároveň slúži ako odmerka na približne 15 gramov. Štyri vône sú rozlíšené zodpovedajúcimi farbami guľôčok, stuhy a písma.

Ocenenie

O ocenení Bronzová cena A' Design Award

Evershine Primárna funkcia: Obal na produkt je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Evershine Primárna funkcia: Obal na produkt sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Evershine Primárna funkcia: Obal na produkt skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Rozmery a balenie: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Štítky: Laundry companion, fragrance beads, personal care, environmental protection, simple
Výrobná technológia: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Dizajnérska výzva: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Výskum: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inšpirácia: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Trvanie projektu: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Pracovný postup: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Členovia tímu: He Xiao
WanLing Yan