La Boutique Jzn Interiérový dizajn cukrárne by Millton Yu

La Boutique Jzn Interiérový dizajn cukrárne by Millton Yu is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Interiér Competition Category.

BronzováInteriér· 2021

La Boutique Jzn Interiérový dizajn cukrárne

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Bronzová cena A' Design Award Winner in Interiér Category

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Verified Award Winner

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Colors

The Design

About La Boutique Jzn Interiérový dizajn cukrárne

Kniha textov: La Boutique Jzn je interiérový dizajn cukrárne v Tchaj-peji na Taiwane, dokončený v novembri 2019. Priestor s rozlohou 68 metrov štvorcových predstavuje storočnú cukrárenskú značku v modernom prevedení. Matná zlato-ružová farba nahrádza rúžový tón tradičných osláv a dodáva obchodu jemný a pokojný charakter. Štvorcové a kruhové tvary slúžia ako symboly značky a objavujú sa v čínskom mriežkovanom vzore okien, tvare stropu, zaoblenej hrane pultu, dvierkach skriniek a operadlách stoličiek z pleteného ratanu, ako aj v kovových líniách vsadených do podlahy.

The Recognition

About the Bronzová cena A' Design Award

La Boutique Jzn Interiérový dizajn cukrárne je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od La Boutique Jzn Interiérový dizajn cukrárne sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. La Boutique Jzn Interiérový dizajn cukrárne skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.