Zhenshiming Očná maska by Bo Yang is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2021

Zhenshiming Očná maska

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Očná maska

Ide o obal pre výrobok očnej masky. Veľké písmeno E predstavuje bežnú formu čínskej tabuľky na vyšetrenie zrakovej ostrosti, ktorú spotrebitelia dobre poznajú. Písmeno E je transformované na usmiatu tvár a tvar anglického slova „eye" je načrtnutý jedným ťahom. Oba výrobky tvoria kompletné vizuálne dielo, pričom existujú aj samostatne. Po otvorení krabice sa na bočnej strane zobrazí kompletná vizuálna tabuľka, ktorá je spotrebiteľom známa a možno ju jednoducho použiť na testovanie zraku. To robí výrobky zaujímavejšími.

The Recognition

About the Bronzová cena A' Design Award

Zhenshiming Očná maska je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Zhenshiming Očná maska sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Zhenshiming Očná maska skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.