Mazurro Obal na kávu by 19 Poludnik Agencja Reklamowa

Mazurro Obal na kávu by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2021

Mazurro Obal na kávu

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #124176

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Colors

The Design

About Mazurro Obal na kávu

Mazurro je dizajn obalu pre kávu. Dizajn je založený na výraznom grafickom vzore vytvorenom z písmena M. Vzor dodáva vreckám na kávu silný a dominantný vzhľad. Minimalistická geometrická forma a výrazné kontrasty pomáhajú vreckám vyniknúť na obchodných policiach. Vzor je inšpirovaný dielom Josefa Hoffmanna, zakladateľa Viedenských dielní, ktorého jednoduché formy ovplyvnili raný modernizmus. Vrecká sú potlačené flexografickou tlačou. K dispozícii sú tri príchute, každá s inou farbou a bielym podtlačom, ktorý vytvára metalický efekt na vybraných miestach.

The Recognition

About the Železná cena A' Design Award

Mazurro Obal na kávu je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Mazurro Obal na kávu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Mazurro Obal na kávu zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020