Kairi Murakami Redizajn firemnej identity by Daisuke Kobayashi

Kairi Murakami Redizajn firemnej identity by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2021

Kairi Murakami Redizajn firemnej identity

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Redizajn firemnej identity

Kairi Murakami je redizajn firemnej identity vytvorený pre hotel na ostrove Iki v Nagasaki v Japonsku. Symbol vychádza z kandži znaku Ichi, ktorého tvar predstavuje jedinú vodorovnú čiaru a ktorý sa objavuje v názve hotela. Táto čiara zároveň pripomína výhľad na záliv Yunomoto, prvú scenériu, ktorú hostia uvidia po príchode. Logo je zložené z rovných línií a kruhov, čím vyjadruje silnú a nezabudnuteľnú krajinu. Farby využívajú prechody pripomínajúce večerný západ slnka. Identita bola aplikovaná na označenia hál, vizitky a hlavičkový papier, čím prezentuje hotel ako druhý domov.

The Recognition

About the Bronzová cena A' Design Award

Kairi Murakami Redizajn firemnej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Kairi Murakami Redizajn firemnej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Kairi Murakami Redizajn firemnej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi