Zhen Hao E Obal na psie granule by Yuchen Han

Zhen Hao E Obal na psie granule by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2022

Zhen Hao E Obal na psie granule

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

Železná cena A' Design Award Winner in Obaly Category

9,320

Verified Award Winner

Verify Award Status for #126938

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Hao E Obal na psie granule

Zhen Hao E je séria obalov na psie granule a pochúťky pre psy. Dizajn čerpá z čínskej kultúry tým, že zobrazuje psov ako starovekých cisárov rôznych vekových období. V Číne sú majitelia psov často opisovaní ako úradníci, ktorí slúžia svojim domácim miláčikom, a práve táto myšlienka formuje ilustrácie. Kreslené psie postavičky označujú veľkostnú kategóriu a odlišujú malé plemená od stredných a veľkých. Rôzne farby rozlišujú granule od pochúťok, vďaka čomu je celý sortiment ľahko zrozumiteľný. Použitý je recyklovaný papier, vlnitá lepenka a vrecká z hliníkovej fólie.

The Recognition

About the Železná cena A' Design Award

Zhen Hao E Obal na psie granule je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Zhen Hao E Obal na psie granule sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Zhen Hao E Obal na psie granule zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.