The Treasure of Zbojniks Etiketa na fľašu by Sasha Sharavarau

The Treasure of Zbojniks Etiketa na fľašu by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2022

The Treasure of Zbojniks Etiketa na fľašu

by Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

Zlatá cena A' Design Award Winner in Obaly Category

47,954

Verified Award Winner

Verify Award Status for #127368

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Treasure of Zbojniks Etiketa na fľašu

Poklad zbojníkov je dizajn etikety pre ovocné destiláty Zbojnícka. Zbojnícka v slovenčine znamená patriaca zbojníkovi. Zbojníci boli lupiči, ktorí sa zúčastňovali povstaní proti poddanstvu, a ľudia verili, že v slovenských horách ukrývali poklady. Etiketa prezentuje destiláty ako poklad zbojníkov. V hornej časti je zobrazený vrch Veľký Rozsutec a dizajn rámujú slovenské ornamenty z rôznych regiónov. Ilustrácie v štýle rytiny sú vytlačené dvoma farbami na matnom krémovom papieri s jemnou textúrou. Názov produktu je aplikovaný zlatou razbou.

The Recognition

About the Zlatá cena A' Design Award

The Treasure of Zbojniks Etiketa na fľašu je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od The Treasure of Zbojniks Etiketa na fľašu sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. The Treasure of Zbojniks Etiketa na fľašu vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensions & Packaging: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Production Technology: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Challenge: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiration: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Project Duration: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operation Flow: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Team Members: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Image Credits: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)