The Heaven Lost Obal na sviečku by Chan Yiu Chung

The Heaven Lost Obal na sviečku by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2022

The Heaven Lost Obal na sviečku

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Železná cena A' Design Award Winner in Obaly Category

10,078

Verified Award Winner

Verify Award Status for #128131

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Heaven Lost Obal na sviečku

Heaven Lost je krabička navrhnutá pre vonnú sviečku. Grafická téma je inšpirovaná európskou mytológiou a zobrazuje bohov hľadajúcich niečo stratené z neba. Ručne kreslená ilustrácia pokračuje na všetkých stranách krabičky, čo jej dodáva starobylý vzhľad a láka zákazníkov, aby ju otáčali. Čiernobiela tlač udržiava dizajn čistý a prehľadný. Konštrukcia predstavuje jednoduchú krabičku s vrchným a spodným dielom s rozmermi 83 mm na šírku, 83 mm na hĺbku a 102 mm na výšku. Krabička je vyrobená z papiera Munken Lynx s gramážou 240 g/m², nepotiahnutého udržateľného papiera v prírodnom bielom odtieni.

The Recognition

About the Železná cena A' Design Award

The Heaven Lost Obal na sviečku je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od The Heaven Lost Obal na sviečku sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si The Heaven Lost Obal na sviečku zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021