Qinjianguo Primárna funkcia: Obal na jamový prášok by Dongcheng

Qinjianguo Primárna funkcia: Obal na jamový prášok by Dongcheng is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2022

Qinjianguo Primárna funkcia: Obal na jamový prášok

by Dongcheng

Client: Qinjianguo

Bronzová cena A' Design Award Winner in Obaly Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Primárna funkcia: Obal na jamový prášok

Text knihy: Qinjianguo je dizajn obalu pre prášok zo železnej tyčovej jamy. Produkt sleduje desaťročný cyklus pestovania, počas ktorého pôda odpočíva a jama sa pestuje len jednu sezónu za desať rokov. Jama pestovaná v takejto pôde absorbuje bohaté živiny a dužina sa priamo spracováva na prášok. Škatuľa má rozmery 120 x 120 x 150 milimetrov. Grafika vytvára vizuálny symbol čísla desať, zostavený z lastovičiek na jar, cikád v lete, poľnohospodárskych prác na jeseň, cédrov v zime a oráčov na poli. Zobrazenie znázorňuje ročné obdobia počas celého desaťročia.

The Recognition

About the Bronzová cena A' Design Award

Qinjianguo Primárna funkcia: Obal na jamový prášok je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Qinjianguo Primárna funkcia: Obal na jamový prášok sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Qinjianguo Primárna funkcia: Obal na jamový prášok skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU