Treasured Brew of the Cave Balenie fľaše Baijiu od Tiger Pan

Dizajn Treasured Brew of the Cave Balenie fľaše Baijiu od dizajnéra Tiger Pan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2022

Treasured Brew of the Cave Balenie fľaše Baijiu

od Tiger Pan

Klient: Jiugui Liquor Co., Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

25,501

Overený víťaz ocenenia

Overiť stav ocenenia pre #130922

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Treasured Brew of the Cave Balenie fľaše Baijiu

Vzácny nápoj z jaskyne je návrh balenia pre čínske baijiu. Klasický tvar fľaše v podobe vaku je zachovaný, s povrazom omotaným okolo hrdla, pričom materiál sa mení z porcelánu na sklo. Sklenený povrch dodáva lesk a textúru a odlišuje fľašu od keramických balení používaných inými značkami. Na dne je vyrytá hora v štýle starobylej čínskej kresby, aby vyjadrila koncept skladovania v jaskyni – metódu, ktorú dlho používal ľud Miao. Fľaša zostáva čistá a priehľadná, s reliéfne vyrazeným číslom šesť.

Ocenenie

O ocenení Strieborná cena A' Design Award

Treasured Brew of the Cave Balenie fľaše Baijiu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Treasured Brew of the Cave Balenie fľaše Baijiu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Treasured Brew of the Cave Balenie fľaše Baijiu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Rozmery a balenie: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Štítky: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Výrobná technológia: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Dizajnérska výzva: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Výskum: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inšpirácia: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Trvanie projektu: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Pracovný postup: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Členovia tímu: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Zdroje obrázkov: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu