Xiaofengtan Liquor Obal na alkohol od Zhu Hai and Fang Jian

Dizajn Xiaofengtan Liquor Obal na alkohol od dizajnéra Zhu Hai and Fang Jian je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2022

Xiaofengtan Liquor Obal na alkohol

od Zhu Hai and Fang Jian

Klient: Zhu Hai, Fang Jian

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Xiaofengtan Liquor Obal na alkohol

Xiaofengtan je obal pre luxusný čínsky alkoholický nápoj. Tvar fľaše vychádza z keramických nádob tradične používaných v Číne na uchovávanie alkoholu, pretvorených do jednoduchej formy vyhovujúcej modernému vkusu. Zaoblené telo fľaše sa prispôsobuje dlani, vďaka čomu sa fľaša ľahko drží a znižuje sa riziko vyšmyknutia. Zlatý uzáver má zvislé vlnité ryhy a ľahko sa otvára. Zlaté bodky vytvárajú textúru na fľaši aj na kompaktnej kockovitej krabici s rozmermi 130 × 130 × 135 milimetrov. Krabica je vyrobená z rozložiteľného papiera a jej zmenšená veľkosť znižuje spotrebu materiálu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Xiaofengtan Liquor Obal na alkohol je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Xiaofengtan Liquor Obal na alkohol sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Xiaofengtan Liquor Obal na alkohol skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Rozmery a balenie: 130mm x130mm x135mm
Štítky: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Výrobná technológia: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Dizajnérska výzva: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Výskum: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inšpirácia: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Trvanie projektu: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Pracovný postup: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Členovia tímu: Hai Zhu
Jian Fang