BeeHacchee Obal na tartaletku by Shingo Furusho

BeeHacchee Obal na tartaletku by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2022

BeeHacchee Obal na tartaletku

by Shingo Furusho

Client: Kiyomasa Seika Co.

Železná cena A' Design Award Winner in Obaly Category

9,853

Verified Award Winner

Verify Award Status for #131615

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Colors

The Design

About BeeHacchee Obal na tartaletku

Book Text: BeeHacchee je dizajn obalu pre medovo-syrovú tartaletku. Škatuľa má šesťhranný tvar, ktorý pripomína včelí úľ a dáva vizuálnu podobu konceptu medu. Obal je vytvorený z jedného kusu kartónu a jeho rozmery sú 224 mm na šírku, 195 mm na hĺbku a 44 mm na výšku. Kraftový papier vytvára neformálny a prívetivý dojem, zatiaľ čo žltý okraj vytlačený po povrchu dodáva kontrast. Žltá tlač na kraftovom papieri je náročná, pretože farba sa vsakuje do papiera, preto bol na dosiahnutie zamýšľaného výsledku prizvaný vysoko skúsený tlačiarenský partner.

The Recognition

About the Železná cena A' Design Award

BeeHacchee Obal na tartaletku je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od BeeHacchee Obal na tartaletku sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si BeeHacchee Obal na tartaletku zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.