Kind Tea is a Charitable Project Obal na čaj od Viktoriia Korytina

Dizajn Kind Tea is a Charitable Project Obal na čaj od dizajnéra Viktoriia Korytina je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2022

Kind Tea is a Charitable Project Obal na čaj

od Viktoriia Korytina

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

10,444

Overený víťaz ocenenia

Overiť stav ocenenia pre #131733

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Kind Tea is a Charitable Project Obal na čaj

Kind Tea je dizajn obalu pre rad prírodných čajov predávaných v rámci charitatívneho projektu. Čaj vyrábajú dvaja chlapci s Duchenneovou svalovou dystrofiou a výťažok z predaja slúži na financovanie ich rehabilitácie. Obal zobrazuje farebnú postavičku, ktorá odráža radosť z detstva. Tri príchute sú odlíšené tromi farebnými schémami, vďaka čomu je každý druh ľahko rozpoznateľný. Každá príchuť má aj zimnú verziu. Formát predstavuje 50-gramové vrecúško s etiketou s rozmermi 100 × 180 milimetrov. Výroba a kompletizácia boli zámerne jednoduché a nenákladné, keďže si chlapci obaly pripravujú sami.

Ocenenie

O ocenení Železná cena A' Design Award

Kind Tea is a Charitable Project Obal na čaj je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Kind Tea is a Charitable Project Obal na čaj sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Kind Tea is a Charitable Project Obal na čaj zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Rozmery a balenie: Format: Sachet with label

50 g

100 mm x 180 mm
Štítky: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Výrobná technológia: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Dizajnérska výzva: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Výskum: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inšpirácia: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Trvanie projektu: We joined the project in January 2021 and the guys still work for now
Pracovný postup: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patenty: No information
Členovia tímu: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Zdroje obrázkov: This project was made by our in-house team of Wishnia agency.