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Taicang Readzone Interiérový dizajn kníhkupectva by Cheng Yu Hsieh

Taicang Readzone Interiérový dizajn kníhkupectva by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Zlatá cena A' Design Award in Interiér Competition Category.


ZlatáInteriér· 2022

Taicang Readzone Interiérový dizajn kníhkupectva

by Cheng Yu Hsieh

Client: CHS Interior Design

Zlatá cena A' Design Award Winner in Interiér Category

31,338

Verified Award Winner

Verify Award Status for #133333

Colors

The Design

About Taicang Readzone Interiérový dizajn kníhkupectva

Taicang Readzone je kníhkupectvo nachádzajúce sa vo vnútri obchodného domu v Taicangu v Číne. Kníhkupectvo má rozlohu 368 metrov štvorcových a je usporiadané vo forme kruhového divadla. Vysoké knižné steny a viacsmerné dverné rámy pripomínajú koncentrované scény mestských ulíc a pozývajú čitateľov na objavovanie. Kruhové línie pohybu sa spájajú s radiálnymi cestami a vytvárajú samostatné skupiny kníh a rôznorodé zóny na sedenie. Strop z nehrdzavejúcej ocele zmierňuje ťažký dojem z rozsiahlej konštrukcie. Flexibilné police, stoly a sedadlá podporujú individuálne čítanie, čítanie rodičov s deťmi aj stretnutia.

The Recognition

About the Zlatá cena A' Design Award

Taicang Readzone Interiérový dizajn kníhkupectva je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Taicang Readzone Interiérový dizajn kníhkupectva sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Taicang Readzone Interiérový dizajn kníhkupectva vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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