Zaotu Shaofang Obal na alkoholický nápoj by Bo Gao

Zaotu Shaofang Obal na alkoholický nápoj by Bo Gao is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2022

Zaotu Shaofang Obal na alkoholický nápoj

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Obal na alkoholický nápoj

Zaotu Shaofang je obalový dizajn pre alkoholický nápoj vyrábaný s bielym bentonitom, hlinou pridávanou do bahna kvasnej jamy. Obal využíva ako hlavnú farbu bentonitovú bielu. Hory, slnečné svetlo, oblaky, voda, stromy a vtáky sú skombinované do vzoru v tvare čínskych znakov pre bentonit. Vzor odráža prostredie výroby vína a hlavnú charakteristickú vlastnosť produktu. Krabica sa otvára od stredu doľava a doprava, pričom vnútorná krabička sa posúva dopredu na vystavenie produktu. Krabica je vyrobená zo špeciálneho papiera so zlatením, a sklenená fľaša je nastriekaná bielou farbou s vypáleným vzorom.

The Recognition

About the Bronzová cena A' Design Award

Zaotu Shaofang Obal na alkoholický nápoj je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Zaotu Shaofang Obal na alkoholický nápoj sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Zaotu Shaofang Obal na alkoholický nápoj skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao