Shijian Chuxin Obal na čaj by Longxiang Li

Shijian Chuxin Obal na čaj by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2022

Shijian Chuxin Obal na čaj

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Zlatá cena A' Design Award Winner in Obaly Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Obal na čaj

Shijian Chuxin je obalový dizajn pre čaj. Dizajn využíva ilustrácie inšpirované ekologickými čajovými záhradami provincie Guizhou, žabami, lastovičkami, zberačmi čaju a riekou Chishui. Ilustrácie v čínskom štýle odrážajú ekológiu oblasti produkcie a dodávajú značke osobitý vizuálny jazyk zameraný na mladších spotrebiteľov. Baliaci papier je vyrobený z bieleho špeciálneho papiera a potlačený ilustráciami. Krabica je dokončená laserovou tlačou a razbou zlatou fóliou za tepla a má rozmery 300 x 120 x 80 milimetrov. Krabica sa ľahko otvára a jednoduché materiály sú vhodné pre sériovú výrobu.

The Recognition

About the Zlatá cena A' Design Award

Shijian Chuxin Obal na čaj je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Shijian Chuxin Obal na čaj sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shijian Chuxin Obal na čaj vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li