Vessi Animation Produktová animácia by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Film Competition Category.
StriebornáFilm· 2022
Vessi Animation Produktová animácia
Client: Morgan Studio
Strieborná cena A' Design Award Winner in Film Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Produktová animácia
Vessi Animation je propagačná animácia vytvorená pre čižmu. Animácia predstavuje produkt prostredníctvom prirodzených vizuálnych prvkov, ktoré spájajú obuv so životným štýlom zákazníka. Voda súvisí s vlastnosťami čižmy, zatiaľ čo oblaky evokujú ľahkosť. Čižma bola vymodelovaná technikami hard surface v programe 3ds Max, s použitím fotografií ako referencie, a boli aplikované kožené textúry. Renderovanie bolo realizované pomocou Redshift a simulácie v programe Houdini. Animácia bola použitá na webovej stránke produktu a na sociálnych sieťach, bez vysvetľujúceho textu.
The Recognition
About the Strieborná cena A' Design Award
Vessi Animation Produktová animácia je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Vessi Animation Produktová animácia sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Vessi Animation Produktová animácia je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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