Guotai Panda Obal na liehovinu by Venus Team

Guotai Panda Obal na liehovinu by Venus Team is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2022

Guotai Panda Obal na liehovinu

by Venus Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

11,648

Verified Award Winner

Verify Award Status for #136672

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Panda Obal na liehovinu

Guotai Panda je keramická fľaša navrhnutá pre čínsku pálenku baijiu. Fľaša využíva abstraktné bionické tvary na vyjadrenie pandy. Drážka na tele fľaše vytvára abstraktné rameno pandy a spája bionický tvar s ergonómiou. Drážka je protišmyková a umožňuje ľahšie uchopenie fľaše. Fľaša sa drží za drážku, zatiaľ čo druhou rukou sa otáča kovový uzáver. Telo fľaše je štíhle a dynamické. Čierna, biela a zlatá farba vyjadrujú orientálnu filozofiu. Objem fľaše je 500 mililitrov.

The Recognition

About the Bronzová cena A' Design Award

Guotai Panda Obal na liehovinu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Guotai Panda Obal na liehovinu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Guotai Panda Obal na liehovinu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
Dimensions & Packaging: 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
Tags: Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
Production Technology: ceramic wine bottle, metal bottle cap
Design Challenge: How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
Research: Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
Inspiration: The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
Project Duration: The project started in China in January 2022 and completed in China in January 2022.
Operation Flow: Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
Team Members: Venus Team
Image Credits: Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.